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Make people curious again

The British Museum, founded in 1753, is the first national public museum in the world. Today The British Museum has nearly 6 million visitors a year.

At Amplituda we believe technology is changing the way people learn and museums will follow that change. It’s only the matter of time when mobile phones and watches replace legacy audioguide systems. Technology stack is growing rapidly, Estimote offers indoor location solutions based on iBeacon and we’ve all seen AR concepts like Google Glass, HoloLens or Magic Leap. These technologies allow for experiences incomparable to anything known today and we have absolutely no doubt that this is the future of museums.

Embracing technology has endless advantages but it also carries new challenges. It’s important for museums to define how they want to communicate with their visitors via new digital interactions, both visually and acoustically. In order to create unique experience, the communication language should be consistent with museum’s brand and vision.

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