New brand and website for startup filmmaker Adrian Chudek
With customers like UXPin, Everytap or PayLane Adrian Chudek is well known filmmaker among startup community. We collaborated with Adrian to expand his reach and relevance worldwide.
Chudek Film brand identity is meant to be minimalistic, yet recognisable. We decided to combine fullscreen videos with bold typefaces from a swiss type foundry Grill Type (Sectra and Cinetype Mono) . As a primary color we picked rubin red and combined it with subtle midnight blue and warm grays.
The website is a responsive mobile-first experience. People viewing it are meant to feel TV-like interface, rather than static website. We have designed every second of experience and replaced reloading with smooth animated transitions. Custom desktop player gives visitors unique experience, though we leveraged all capabilities of Vimeo player and API for mobile-optimized playback, performance and collecting statistics.